UX/UI design services from a freelance designer in Birmingham, UK
UX/UI design
Research-led UX/UI design for websites, web apps and mobile apps. I find out what people actually need, prototype it early, test it with real users and hand over a design system your developers can build from.
UX/UI design that starts with the people using it
Good UX/UI design is not about making screens look nice. It is about making the right thing easy. Before I open a design tool, I want to understand who uses your product, what they are trying to get done and where they get stuck today. That might mean interviews, a review of your analytics, a look at support tickets or simply watching someone try to complete a task.
From there I map the journeys, sketch the structure and build interactive prototypes early, so you can click through real flows rather than react to static pictures. Each round of feedback and usability testing shapes the next version. By the time we reach high-fidelity design, the hard decisions have already been tested.
Because I also write code, every design I hand over is realistic to build. Components are documented, states are thought through, and spacing, colour and type sit in a design system your team can keep using long after the project ends. Accessibility to WCAG 2.1 AA is built in from the first wireframe, not added at the end.
What my UX/UI design service includes
User research and interviews
Talking to the people who use your product, so decisions are based on evidence, not opinion.
Journey mapping
A clear picture of every step users take, and where they drop off or get confused.
Information architecture
Navigation and page structure that match how people think, not how your organisation is arranged.
Wireframes
Fast, low-fidelity layouts to agree structure and priorities before any visual design.
Interactive prototypes
Clickable flows you can test with users and share with stakeholders early.
Usability testing, feedback and iteration
Real people trying real tasks, with each round of findings feeding the next version.
High-fidelity interface design
Polished screens for desktop and mobile, with every state and edge case covered.
Design systems and handover
Documented components and tokens, ready for developers and future designers.
How a UX/UI design project works
Discover
Interviews, analytics and a review of what you have today, so we agree the real problem.
Structure
Journeys, information architecture and wireframes that put the most important tasks first.
Prototype and test
Interactive prototypes tested with users, then refined through feedback and iteration.
Design and hand over
High-fidelity screens and a design system, handed over with notes your developers can use.
Who this service is for
Startups shaping a new product, SaaS teams whose product has grown messy, and organisations that need a consistent design system across websites and apps. I also work alongside in-house teams who need senior UX/UI support for a period.
Related work
UX/UI design questions
Straight answers before we talk. Anything else, just ask.
It depends on the size of the product and how much research and testing it needs. A focused piece of work such as redesigning one key journey can start from a few thousand pounds, while a full product with a design system is a larger project. After a short call I send a fixed quote, so you know the cost before we start.
Yes. I often design for teams who already have developers. I hand over documented components, prototypes and specifications, and I stay available to answer questions while the build happens.
Mainly Figma for wireframes, prototypes and design systems, alongside tools for research, testing and analytics. If your team already uses something else, I can work with that.
Usually that is the better option. I start with an audit to find the changes that make the biggest difference, then improve the product step by step without stopping your business.