Brand identity and logo design for startups and growing businesses
Brand identity
Logo design, visual identity and brand guidelines with a colour, type and layout system that works across websites, apps and print. Every identity comes with templates and assets, so your team can apply it with confidence from day one.
A brand that holds up everywhere it appears
A brand is more than a logo. It is the way your business looks, sounds and feels every time someone meets it, whether that is your website, your app, a proposal or the sign above your door. When those touchpoints feel consistent, people trust you faster. When they feel thrown together, even good work looks less credible.
I start by understanding your business, your audience and the people you compete with, so the identity is built on a clear position rather than personal taste. From there I design the logo and the full visual system around it: colour, typography, layout, imagery and how they all work together on screen and in print.
Because I design digital products as well, every identity I create is tested where it will actually live. Colours meet accessibility contrast standards, type works at small sizes on a phone and the system scales into websites and apps without needing to be reinvented. You receive clear guidelines and ready-to-use templates, so your team can apply the brand consistently without calling a designer for every document.
What my brand identity service includes
Brand discovery
A short, focused look at your business, audience and competitors.
Logo design
A distinctive mark with versions for every size and background.
Visual identity
The full system of colour, type, layout and imagery that surrounds the logo.
Colour and type system
Accessible palettes and type scales that work on screen and in print.
Brand guidelines
A clear guide showing how to use the brand correctly and consistently.
Templates and brand kit
Ready-to-use files for documents, presentations and social media.
Digital application
The identity applied to your website and app, not left as a static PDF.
Launch and campaign assets
Graphics and materials to introduce the brand with confidence.
How a Brand identity project works
Discover
Conversations and research to understand your business, audience and position.
Explore
Logo and identity directions presented with real examples, not just marks on white.
Refine
One direction developed into a complete visual system.
Deliver
Guidelines, templates and all files, organised and ready to use.
Who this service is for
New companies getting ready to launch, and established businesses whose brand no longer matches the quality of their work. Especially useful if a new website or app is coming soon, because the identity is designed with those in mind.
Related work
Brand identity questions
Straight answers before we talk. Anything else, just ask.
A logo and core identity usually takes a few weeks, depending on how many rounds of feedback are needed. A full identity with guidelines and templates takes a little longer.
Your logo in all the formats you need for print and screen, the colour and type specifications, brand guidelines and editable templates. Everything is organised so it is easy to find.
Yes. Sometimes the best answer is to keep what people already recognise and tighten everything around it. I will tell you honestly which approach makes more sense.
Yes. I design and build websites and web apps, so the brand and the digital experience can be created together and stay consistent.