About Iyke Anselm, freelance UX/UI designer and developer in Birmingham, UK

Hello, I'm Iyke

I design and build digital products, and I have done it for over twelve years. Based in Birmingham, UK.

I work across the whole journey: research, UX/UI design, full-stack development and launch. You get one person who understands the problem, designs the answer and writes the code that ships it.

My work spans SaaS, fintech and public services, from a live AI business platform to government digital services built to GDS and WCAG standards.

See my work →

( Story )Design and code in one head

Why I do this

I help businesses turn complicated ideas into products people find simple to use, and I build them so they work as well as they look.

Over twelve years I have worked inside UK digital agencies, led UX/UI and service design for a UK government agency, and designed and built Brillama.app, a full-stack business operating system, end to end.

Along the way I learned that the best products come from people who understand both sides. When the person designing the interface also knows how it will be built, nothing gets lost in translation, timelines are realistic and the final product looks like the design.

Today I work with founders, SaaS and fintech teams, agencies and public services. Some need a full product designed and built. Others need senior UX/UI help inside an existing team. Either way, you work with me directly.

( Why work with me )A better way to build

Built to work, not just to look good

The usual way

Design for the screenshot

A lot of projects focus on the look, then rely on rigid templates and heavy page builders to get there. It feels quick at first, then slows the product down before it even launches.

Looks first, logic later
Heavy page builders and plugins nobody maintains
Fragile code that struggles as more people use it

Working with me

Bespoke, reliable software

I start from the people using it and the data behind it, then design and build upwards. Clean code, security and speed are part of the job, so the interface becomes a tool people can rely on.

Security, speed and reliability from the start
Clean, modular, component-based code
Easy to maintain and ready to grow

( What I do )All services →

UX/UI design, service design and development, from one person

Most projects need more than one skill. Research shapes the design, the design shapes the build, and the build has to hold up once real people use it. I cover the whole journey myself, so decisions stay joined up and you always know who is responsible.

UX/UI design services from a freelance designer in Birmingham, UKUX/UI design Service design for public services, charities and businessesService design Web app and full-stack development for SaaS products and business softwareFull-stack development AI product development and generative AI integrationAI product development Brand identity and logo design for startups and growing businessesBrand identity

( Journey )Twelve years in five steps

2014

Started building for the web

Began designing and building websites, mostly on WordPress.

2018

Computer Science degree

Graduated with a BSc in Computer Science.

2019

Inside UK digital agencies

Four years in design and frontend roles at UK agencies, shipping websites and products for clients in fintech, SaaS and B2B.

2023

Government agency

Lead UX/UI and Service Designer for a UK government agency. Led a design style guide, information architecture work and a full CMS migration.

2025

CreativeIyke

Set up CreativeIyke to design and build digital products for clients in the UK and worldwide, from brand and UX/UI to full-stack platforms and AI.

( Principles )How I work

Four things I bring to every project.

Feeling comes first

UX is not only flows and copy. It starts with how people feel in the first few seconds, before they read a word.

ii.

Solve the right problem

I start with what the product needs to achieve, then decide what it should look like. Screens come second.

iii.

Accessible by default

Accessibility is a design decision from day one, not a checklist at the end. It makes products better for everyone.

iv.

Design that ships

A design is only finished when it works in the browser. Designing and building in one head means nothing gets lost.

( Process )How a project runs

Stage one

Audit

I look at what you have, who uses it and where it breaks. Analytics, interviews and an honest review of your goals, your users and any technical limits, so we agree the scope before anything gets designed.

Goals and success measures agreed
User research and analytics review
Technical and content audit
A clear scope with a fixed price

Stage two

Architect

Structure before style. I map the journeys, the information architecture and the technical plan, from wireframes to data models, and agree them with you so the build sits on solid ground.

User journeys and wireframes
Information architecture
Data model and technical plan
Design system and interface direction

Stage three

Build

Designed and coded in short cycles, front end and back end, with databases and other tools connected securely. You see working pieces every week, not one big reveal at the end.

Weekly demos of working software
High fidelity design and clean code
Integrations, testing and security
Launch, handover and training

Stage four

Optimise

After launch I keep an eye on feedback, performance, how people actually use the product and where they get stuck, then keep improving it. Good products get better once they are live.

Performance and stability monitoring
Analytics and user feedback
Refining journeys and conversion
New features as you grow

( Commitments )What you can count on

Clear, honest and accountable

You work with me

No account handlers or go-betweens. From the first call to launch, you talk to the person designing and building your product.

You own everything

The code, repositories, designs and documentation are yours when the project ends. No lock in.

Clear stages and prices

Work is planned in stages with a fixed price for each, so you always know what is happening and what it costs.

Support after launch

I monitor stability and performance after go-live, fix anything that comes up and help your team settle in.

( Stack )Technologies I work with

Proven tools, chosen for reliability and speed.

I pick the technology around your goals, your team and the platforms you already use, not the other way round.

Frontend

React, Next.js, TypeScript, Angular, Vue and Nuxt, Svelte, Astro, Vite, Tailwind

Backend

Node.js, Bun and Deno, Python with FastAPI and Django, ASP.NET Core, Spring Boot, Go, Rust

Cloud

Amazon Web Services, Microsoft Azure, Google Cloud, Oracle Cloud, Supabase, Vercel

AI and integrations

OpenAI, Claude, Gemini, Stripe, SendGrid, Twilio, Algolia, Sentry

( In numbers )The short version

Years designing digital products and services

Building and shipping websites, hands on

WCAG 2.1 accessibility as standard

Eligible for Security Check clearance

Tools I use every day

FigmaClaudeOpenAIGeminiVercelAdobeGoogleMicrosoftAmazonGitHubCursorReplitCanva