Case study: website design and WordPress build for a wedding pianist
Benny Martin
Benny Martin is a Melbourne wedding and event pianist whose business had grown from solo performances to duos and trios. His website had not kept up. I redesigned and built a new one in WordPress.
A site that worked, but did not welcome
After four years, Benny's website was looking tired. It did the basics, but it did not feel welcoming to the couples and event planners visiting it.
His business had also changed. What began as a solo piano service for weddings now offered duos and trios with cello, violin or vocals. The site needed to explain those options clearly and make booking easy.
Lead with the music and the moment
Couples choose a wedding pianist on feeling as much as on facts. So the homepage opens with full-width photography of Benny at his white piano, and the booking enquiry form sits right there in the first screen.
The form asks the questions Benny needs to quote properly: the type of function, venue, date and time, whether a digital piano is needed, and solo, duo or trio. An enquiry can start within seconds of arriving.
Clear choices and real reassurance
Below the opening, three simple options explain solo, duo and trio performances. An about section introduces Benny with a video of him playing, followed by his upcoming events and testimonials from couples he has played for.
A small piano lid shape underlines each heading, giving the site a recognisable detail of its own without getting in the way.
Easy for Benny to keep up to date
I built the site in WordPress so Benny can update his events, photos and testimonials himself. The layout responds smoothly from large desktop screens to laptops, tablets and phones.
A simple message option lets visitors get in touch even when they are not ready to fill in the full booking form.
Couples book a feeling as much as a pianist. The site needed to let them hear it before they called.
- ✦A redesigned website with photography at its heart
- ✦A booking enquiry form in the first screen
- ✦Clear solo, duo and trio options
- ✦Events and testimonials Benny can update in WordPress
- ✦A responsive layout for desktop, tablet and mobile